It’s important to understand what the company wants to do on the domestic market front. How are they going about creating distribution. Where are they planning to sell, and their budgeted spends on marketing etc.
If we are able to talk to someone in Bonjour/Mustang/Renfro then we can have a lot of insights about the nature/economics of the industry and if there is any trend that is undergoing in this niche market.
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