Subscribe To Our Free Newsletter |
Post-Covid, 6,000 challengers have emerged that will take on market leaders in next 5 years: Saurabh Mukherjea
Saurabh Mukherjea says the last four years, the post-COVID era, has been about democratisation of profit pools. But it is not democratisation for everybody. It is democratisation for roughly 6,000 companies that are below the top layer, the second decile. In the next five-six years, the challengers will come after the ruling dominant franchises in the country with disruptive, lean, efficient models.