APE growth in private insurers, driven by buoyant equity markets, faces VNB margin pressure from ULIPs and group pricing. Q1FY24 growth slowed due to high-value policy sales before tax changes. LIC shows 15% APE growth. HDFC Life (17-18% APE), ICICI Prudential Life (40% APE), SBI Life (18% APE), and Max Life Insurance (19% APE) report strong growth.
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