Yesterday’s announcement for Wisely seems to be for whatsapp as reported by some newspapers.
Whatsapp has a nearly 50 crore user base in India.
If it covers the entire user base and is based on per user kind of pricing, even at 10 paise per month per user this deal can add 50 crore to EBITDA, assuming their costs are largely being met by the earlier deal. However, this is just one way of estimating and could be wrong by a huge margin either way. Important for company to spell out unit economics and revenue from such deals.
While this would definitely help regain some lustre for Tanla, particularly over the perception front, many such platform deals will be required to actually spell good days for Tanla from a numbers perspective and for the investing community to get its faith back on the “Platform” story.
Hope the day comes sooner, than later.
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