I think standardizing is the game changer - OYO and ZO rooms are in this business. So you exactly know what to expect - AC, 32" TV, Wifi, standard room size, free breakfast etc. OYO rooms specially is affordable and quality(from personal experience), fantastic 22 years young CEO with backing from Softbank (japan). Already between 1-5 million app downloads, 40K rooms in 140 cities, 90% occupancy.
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