What I have seen is all zara and Uniqlo operate in range of Rs 2900-6000 for men’s shirts and trousers across varieties. Products worth 8000 are zara originals which you would call premium.
H&M is on lower side I agree.
Rest of your analysis I agree. But building an brand positioning and brand value in consumer minds is extremely difficult. Changing it is even tougher. Probably they need a third brand besides zudio and Westside to capture that space.
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