Excellent thread. One of my major concerns is on their marketing. There is this one insta handle I follow – worldcomputer2. They way they are selling their laptops, like hot cakes. Their mix of products is also richer( macbooks, touchscreen etc) than this company. Ofcourse they aren’t the producers but probably getting their items imported from Dubai? Not sure but look at how they market.
People from long distances come to Mumbai to buy their laptop. If they can Up their game in retail marketing, I am sure they will beat any competition in India.
They also need to source laptops from international markets which probably will give better margins.
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