Thank you for sharing this new product of Stylam.
Countertop material decision is driven by use-case and price difference between the alternatives.
Quartz really made its inroads and started replacing granite on a bigger scale when the designs of Quartz started matching and improving that of natural granite while the pricing difference also came to a level where user was ready to pay up for that upgrade. Long time ago price difference between granite and quartz was so huge that Quartz was considered a luxury countertop.
This acrylic solid surface product might find its applications in hotels (extended stays), rental properties, apartment complexes, hospitals, businesses, etc. I don’t think it can make inroads in residential houses which are mid grade and above.
One needs to dig through the price difference between laminate solid surface, acrylic solid surface, quartz, and granite to better understand the value migration and size of opportunity.
Once we understand the price difference (including final application project cost), only then we can have a view on what level of impact it can have on Pokarna, Acrysil type of businesses.
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