To an extent yes there may not be too much in terms of product differentiation but Durga ghee is liked by families for its aroma and quality. I did not dig too deep into what exactly is the difference in terms of product, am sure each company will have its own ‘formula’, though essentially the end product is ghee.
Now coming to brand differentiation, the below 2 factors may be their USP (regionally, at least)-
- Better visibility in retail stores – Tick. As per your and my observations. Discussed in some of above posts as well.
- They came out with 2 really good regional TV ads, one is already shared in one of the above posts which is for Durga ghee itself and the other belongs to Crane Betel nut, which is one of their group companies.
Crane betel nut ad
(The advertisement is very catchy for telugu people with its tune and universal applicability and has “who is who” of TV industry and elders from Telugu film industry). Each and every artiste appearing in the ad is a well known name in their respective industries – almost.
Now, a thought occurred to me, in this ad, just replace the “Crane Betel Nut” with “Durga Ghee” and the advertisement will be equally applicable!!!
Durga Ghee advertisement
I did not see the ads recently though on TV, however, Crane Betel Nut has been sponsoring some programs in telugu TV channel ETV, they got a 10 pm slot I believe.
| Subscribe To Our Free Newsletter |
