As I understand,the product is such that it should not be very difficult for competitors to replicate the quality.Therefore their success hinges upon effective marketing and distribution.Based on their annual report,the company is heavily focussing on branding.In Andhra,Telangana and Orissa the brand has good traction because of many years of branding.In my opinion it would not be easy to enter new markets and become and instant success (because of little difference when compared to products of competitors who are established local players).
@richdreamz I was inspired by your field work and thought I would also check it out for myself.I went to a Reliance Fresh store and found that Durga ghee is placed at the eye-height of the customer while other brands are placed lower down.Durga ghee seems to get better visibility.
| Subscribe To Our Free Newsletter |
