Smaller Qty not available, its a part of Human Behaviour / Psychological Re-programming. First by making you used to the platform and building a dependency. textbook business model. (making you buy more and increasing the Gross Order Value. ) Something I would say on a similar lines for selling large qty at COSTCO (US Wholesale).
Analysing per my buying behaviour , I used to buy 1 Nissan Cup Noodles earlier 1 as the single quantity was available with 1-2 price discount than local retailer. But now a days i see packs of 2 with in total 2-3 price discount. So i end up buying more and the intake of the items has increase from 1 bi-weekly to sometimes 2 weekly, (now for couple of weeks no order of Nissan Cup Noodles)
The only thing to wait and watch is the adaptability to this model. If this gets deep rooted in India. The next phase in parallel I would say is to watch tier 3-4 cities, make them buy in small / usual / daily quantities. then transitioning.
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