Most of the people in my society use milk basket, bb daily, fresh to home. Very few go out in the cold mornings for milk. (I’m in Bangalore and global warming missed us).
bigbasket doesn’t sell fresh items, I have ordered fish, prawns and raw foods (including vegetables) and 1 out of 4 times they come spoiled (once a basa fillet was so bad it had changed color due to bacteria). Moreover, the price is also high as compared to offline seller.
Not sure about milk bcz its not available in my area but given the track record of bigbasket I would not order milk from bb either. And then there’s tetrapack of amul taza (and other dairy companies) which has a shelf life of 6 months for people too buzy to buy daily.
Yesterday I bought an item at 250 in kirana store. The same was available at 235 in swiggy instamart.
And regarding kirana store I would say no one cares about price if you are purchasing for instant use, let’s say the maggie or shampoo stock from your dmart’s purchase is over then you will go to kirana and purchase one small packet for that evening only and you won’t care if its 5-10rs expensive than dmart bcz you are going to dmart anyways every 2 months or so. Also swiggy will charge delivery fees which is more than the kirana store available within 200-300m of your house.
I mean if quick commerce is able to give same service for offline prices then its fine but they are charging commission on top of delivery and despite all that the food is substandard.
Also, its impossible that a person will never step out of his house within a week. He will go out to drop children to school or gym or bus stand or to repair some household item, etc etc.
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