If the order is above Rs. 99, delivery is free in swiggy insta, at least for now. And if a person can get it in 10 min at a lesser price, why wouldn’t he/she order it instead of going out and buy?
Agreed, fresh items cannot be guaranteed fresh in delivery. But that’s applicable to ordering from kirana shops as well.
And many times the kirana shop upsold me things (sending 1. bigger packet, 2. expensive brand instead of what was ordered over phone). Also they take their own sweet time to bring it.
Even a person who steps out of home 5 to 10 times in a day would love to avoid stepping out 11 th time. At least that’s me 
.
Also it rains most of the evenings in Bangalore so swiggy insta works for me well.
And given the revenue increase in quick commerce yoy, it looks like there are more lazy guys like me to tap into.
Disc:
Have a tracking position in zomato.
| Subscribe To Our Free Newsletter |
