its a clickbait
if you read the whole article it says:
E-commerce is about 7% of our overall sales, Q-commerce is one-sixth of that and continues to grow.
HUL is FMCG company and as of 2024 93% of its sales comes from offline stores according to the same article.
You can already see they are not able to sell a lot from quick commerce. If you still have doubt then keep track of dmart shares, modern trade is emerging as the biggest threat to these quick commerce companies and dmart is not giving rosy hopes, they are delivering hard profits, even reliance is not able to compete with dmart without pumping money from oil refinery business.
I personally believe in investing in companies with atleast having some profit, I will never invest in something which is based on story and making lots of losses. If you got crores in your pocket to tolerate the risk then you can bet on quick commerce.
For now I will end this discussion. I am not getting any convincing argument that tells me otherwise.
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