3 inputs:
- If one just googles ‘used laptops’, this company does not appear in search ( cashify,amazon,olx happen to be there)
- Apart from online competition, these guys are competing with small computer shops across the country. Advantage with small shops is that you’ve a face behind the sale. This also helps in faster repair if you find a problem with the product you purchased.
- Only path to survival and growth for this compay is to create a big brand (needs huge money) as well as to have offline stores ( but it would depend upon the TAM)
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