Hi Gaurav,
Rs 3000/ per bottle MRP includes excise duties and other levies , distributor margins , market spends and other overhead charges . you should always see sales net of excise duties . Also PAIL is a single brand company whatever other brands they have are in developmental stage. PAIL has one of the largest malt spirits plant in India and they sell large quantity of bulk malt spirits to other players .
Establishing a single malt in international and domestic markets requires deep pockets and investments and you are competing with Diageo’s Pernod’s . William Grants, LMVH brown Forman’s and Bacardi’s of the world who have products in all categories of alcohol i.e Scotch . American whiskies , vodka , Rum , Tequila Gins etc. Also PAIL management is also not quite transparent and belongs to political family infamous Manu Sharma.Indri as brand is doing well and is among leading single malt from India .
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