Quote" At an investment of only Rs, 15 lacs, production capacity will be increased from 90,000 units to 6,30,000" Unquote
1 Singer is essentially outsourcing part manufacturing/assemblies to the coveted sewing machines. The company had invested in developing its marketing muscle, when it entered consumer electricals, encashing its great brand name.
2 Culturally, the place for supporting a sewing machine in a house has been done away with, explainable with many options viz change of preference from tailored clothes to the readymade, lack of space and time with the homemakers, shifting hobbies, fashions - which calls for more tolerance of deviations. And above all, the availability of smaller-sized innovated products which can handle small and emergent work. That says it all for the Domestic part of Singer’s market. The commercial market was hitherto kicked off due to the government’s indifference, the erstwhile textile strike, and the costing issues etc.
For the sake of the company and the shareholders, pray for a revival in the garment stitching from the country so that much of the increased capacity of these 6,30,000 units is consumed.
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