No one can stop luxury demand from a macro PoV. Indian UMC, HNI & UHNI pool is only going to grow exponentially and consumption patterns across the board will get upgraded. Staples, alco-bev is 1st order effect. Not worried about this for now.
Purpose is different. Sula has marketed that as a tourism spot. They show separate revenues for that in their P&L. This visitor centre is to build more of a brand culture & recognition. Helps with loyalty, repeat customers and even lower marketing spends for future launches.
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