I am long term investor in Borosil and have been watching progress of this company under stewardship of Shreevar Kheruka. He had taken over a sleepy scientific glassware making company from his dad (we have all used Borosil burettes and pipettes in chemistry labs in school/ college) and slowly turned it into a thriving consumerware brand. From the beginning, Shreevar was very clear about what and how he wants to achieve the end goal. I remember attending many calls where despite lower margins, Shreevar would say that he is playing a long game of brand building and hence would not reduce marketing spend for the sake of margins for few quarters. All those efforts have started showing results now.
Slowly and steadily he added more products in glass as well as non glassware, built distribution network, added right manufacturing capacities, demerged scientificware division while increasing brand visibility and thereby increasing market share. Recent results of Borosil is testimony of this when you compare it with its competitors like La Opala, Cello etc. Seems like a classic case study for management school…
I have used many of the Borosil products and also got chance to check out their after sales service and happy to say I am satisfied with their product and service quality.
In last 5 years, company has created a good foundation for sustainable growth is highly competitive consumerware market. They have done the hard yards and now future looks very promising.
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