Radico is the biggest player in UP Country liquor markets and they have substantial share in CSD business which is primarily Rum and regular whiskies. Yes they are preimiumizing their portfolio by launching more and more brands in premium segment but getting success is tough . Jaisalmer competes with Bombay sapphire , Tanqrey , Gordons , Rokus of the world . Radico has launched another Single Malt Sangam .buts its going to be tough to gain shares and if UKFTA comes through than competition would be tough.
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