The share of life insurance policies sold by top private insurers in the rural areas declined in the financial year 2023-24 (FY24) compared to previous year. SBI Life, HDFC Life, ICICI Prudential Life Insurance — the top three players from the private sector– have seen the share of insurance policies sold in rural areas drop in FY24 as compared to the previous financial year. Max Life Insurance’s share of rural policies recorded an increase in FY24.
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