Like I said, availability and affordability. Time is becoming a diminishing resource, even for people doing ordinary jobs, and air travel is buying time with money. Unsatisfied customers, if are in a position with no choice, will choose logic over emotion, is my limited point, because of time. Rich, popular people can create a scene, which does not necessarily resonate with others, more so with travel, as each travel comes with its own pleasures and limitations. It is tough to stay truthful to one’s own emotional decisions even with as small a thing as a biscuit, and this is air travel, where time is of the essence. No choice but Indigo, then Indigo wins.
Price definitely is a parameter, as with any product. But if the cost of providing the service is more or less the same, then competitors would not go beyond a point of discount, unless they want to burn cash, which I’m assuming will not be the case here.
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