As per my analysis of cellecor gadgets
Negative
- Companies porfolio main product is feature phone(old nokia brick type) , As per market/industry of feature phone is on decline buy -15 to 20% every year.
- They have entered into Cluttered market of smart tv and tws and smart watches(low marging and highly competitive margin).
- There is no usp in this type of bussiness lets say moat or competetive edge.
Positives
1)There distribution network(offline sales) are in tier 2 and tier 3 cities wich consist of 80% sales as of now.
2) If i may not be wrong beat xp ecommerce head is being hired by them just few days ago as per there update… beat xp is kinda experieced in online/ecommerce market. This hiring may help them boost there online sales.
Sir please ,
with your Experience and knowledge what do you think about this company ? am i missing something ?
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