The company has recently partnered with Swiggy and is now intensifying its marketing efforts. It seems that management, possibly realizing this later than ideal, has acknowledged the need to innovate and diversify to stay competitive in a crowded market. To thrive, it’s crucial to launch new products and explore synergies with other businesses. By collaborating with Swiggy, they aim to reach a wider audience, enhance customer convenience, and potentially introduce new offerings that align with their core business. This could be a crucial step toward ensuring long-term success in a challenging environment.
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