I won’t be very sure about that. Bhavesh Agarwal is up against the best, of the 2-wheeler industry, who have bootstrapped themselves to become among the best in the world. They have the kind of management quality, deeper cashflows, and R&D firepower which Ola doesn’t have yet, relying purely on debt and a very benevolent capital market to fund their expansion. God forbid if there happens to be a price war in 2-wheeler EV space, I won’t count on Ola to survive that.
Whether Ola has got a secret sauce in the product, the answer is NO. So far based on the channel checks and having heard feedback from different sources there is really not much to choose between different EV bikes of Ola, Hero, TVS etc. So it’s not as if Ola is making a superior product.
Below is a recent interview from Rajiv Bajaj with his trademark candor and insightful commentary. At some point he makes a note that Ola is losing its market share which to me is not surprising.
Overall I don’t think Ola has any advantage over the ICE 2-wheeler incumbents and they will have to try really hard to succeed in this space.
Bajaj Auto To Soon Hit The 1,00,000 EV Sales Milestone | Rajiv Bajaj Exclusive | CNBC TV18
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