Maruti Suzuki India (MSIL) plans to open new Arena Satellite showrooms as the country’s largest carmaker aims to tap small towns and new markets, said a senior company executive, amid signs of recovery in rural demand and an approaching festival season. Senior executive officer for marketing and sales MSIL, Partho Banerjee, told Business Standard the company was aiming to penetrate deeper into markets and reach closer to its customers. “We have already had a concept of mobile showrooms in the Arena channel.
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