With easy availability of financing for cars, preference towards bigger and better, safety ratings, I have started to believe Maruti is lagging far behind in the race. Tata motors on the other hand is launching new models one after another, most of their vehicles come with 5 star NCAP rating.
Maruti used to wait for others to launch models and if they succeeded, used to launch counter products which would eventually become segment leader. But in recent times, they are unable to catch up. Maruti cars are considered “Tin ka dabba”.
Unless Maruti makes swift moves towards launching new models with better safety ratings, they will soon lose the market leader tag.
Another thought that comes to my mind is maybe Maruti management is anticipating slowdown in the car sales and not investing in newer models and preserving cash now to deploy later when others will fail to recover the investment in the recent launches made by them.
What do others think?
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