One more thing to add is that CCL has started a few cafes as a Proof-of-Concept (POC) which is a pure play D2C business.
Now if you look at it the way management approached this was quite unique and very light on the pocket. Started off with the Continental trucks and then a few outlets in colleges and metro stations and now to a full fledged cafe. The journey taken to prove the concept I believe is already with them. I highly doubt that this is a start to an end. Its a start towards a new beginning. Market sees this as a huge opportunity it does not want to miss out on which I believe is also a very good reason for the sharp run up in the stock to all time highs. If the POC gets validated in a year or so this could well be a significant step towards a new line of business. Starbucks is talking about opening 1000 new stores by 2028. CCL is an prudent management but a scale up with already high debt on books would be a significant challenge but management has got the timing right for the D2C foray.
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