there were two distinct plays for the business – 1) was increasing share of personal care and beyond (its gone up by 6-7% in the past 6 years) and 2) increasing share of recyclable tubes (which currently stands at 30%)
Within all of this, revenue growth has been low single digit despite moving to a higher ASP product (personal care + recyclable tubes) – point is at what number do these ‘newer’ initiatives make their mark on the P/L?
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