Having worked in the sector, the following need to be considered :
1. What sales % comes from the "branded" segment. Even Sundrop is hardly a brand - there are tons of Sunflower oil manufacturers with sub-10% shares and "leaders" in their own sub-sub-segment 
. If some people believe there is some pricing power in Sundrop - it is also a very small % of the edible oil sales for agro tech . My hunch is max 300 Cr including Sundrop.
2. Popcorn - Institutional sales are a big % for this category because of connection with entertainment. What stops a live pop corn seller from buying corn and popping it himself with the Act 2 banner for display? Checked with someone internally and that has been a huge problem for them as margin that a retailer can get from selling his "private label" ACT 2 pop corn is much higher
My view is that stock is still highly overvalued. Investors will sell out eventually when they realize that this is not really a great business.
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