As a customer of EF, for last 20 years, I can tell, the current management lost its loyal customer base significantly. Mkt knows it, that’s why despite all the focus or words of Digital Transformation, Top line not moving, it doesn’t have any differentiated product anymore. Also many customers are no longer taking Annual Contract from EF.
The current management is needed to focus on how to retain existing customer base 1st, which is fast dwindling with better customer service and timely attendance
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