In my view, Urban Tots has shown impressive financial growth, with revenue reaching ₹49.15 crores in FY23, a substantial leap from ₹16.23 crores in FY22. However, there are two factors that raise concerns for me.
First, despite generating nearly ₹50 crores in revenue, the company still lacks a dedicated website. This omission not only raises questions about its brand development strategy but also indicates a potential lack of commitment to establishing a strong presence in the competitive toy market.
Second, if you explore their products on platforms like FirstCry and Flipkart, you’ll notice that customer reviews are not particularly favorable, and the pricing seems high compared to competitors. These aspects further diminish my confidence in the company’s future growth trajectory, especially with their IPO planned for FY26.
At this stage, I wouldn’t consider investing, but I’m open to hearing other perspectives on this matter.
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