Hi Anant,
While respecting your thought process.
There are a few things I would like to point out.
Doesn’t matter because the prices have gone up as crops were destroyed due to climate change in regions like Ghana and Ivory Coast, the same applies to anybody and everybody.
*
Why did the prices increase in the UK by 70-80% and why so less in India ? One simple and well-known reason is ‘Cocoa content’, Indians prefer sugar and milk solids-loaded chocolate usually made in vegetable fat rather than Cocoa butter.
Comparing Dairy milk to Amul is an apple to oranges comparison. 80% of Amul Chocolates range contains 45%+ Cocoa and are purely made in Cocoa butter on the other hand Cadbury’s 80% chocolates contain less than 25% cocoa content and many are made in palm oil/vegetable fats. So, the more the cocoa content, the more the price hike but what’s the good part about dark chocolates? Consumers of dark chocolates are growing much faster than that of milk-based chocolates headed by brands like Amul who source Cocoa for its highest selling single origin dark chocolate from Karnataka’s Karavali Region.
*Major Correction – Amul has not increased their prices by 30% they have been planning a hike between 10-20% and Cadbury’s has increased Dairy milk’s prices by over 12% in most countries.
Amul sources its Cocoa domestically and is currently selling the most value for money Dark chocolate do we think a Dairy like Amul and a Management like Reliance will give up on sales due inability to pass on price hikes? People who prefer eating Dark chocolates will continue doing that because Amul gives 125gms of dark chocolate for 100-120rs. And Cadburys gives 80gms of Bournville for the same price. Both are very reasonably priced when compared to brands like Lindt or ITC’s Fabelle which cost anywhere between 3x-10x.
Just came across a decent analysis by this Youtuber –
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