Well, I feel I could not convey what I wanted to. Anyways, time and the company’s performance will tell. I might be wrong or I might not be.
1.Lotus doesn’t sell Cocoa, Amul has been undercutting the competition’s pricing by a good margin for years now and it can happily continue doing so, its huge.
2.I am assuming you know that ingredients are mentioned in descending order of their weightage in a recipe. It is pretty clear that Amul’s chocolate in the same price range has Cocoa as its first ingredient and that there is no such thing as pure chocolate when it comes to Mondelez. But you do get Pure chocolate in Amul.
3.Okay, Forgetting the articles. I am attaching a price chart of Amul dark chocolate which still sells for 110, the price it was being sold at least a year ago. They are growing much faster than brands like Cadbury’s as mentioned earlier and moreover, lotus is also increasing their client list.
- I hope you understand that the same dairy milk being sold in India contains lower quality ingredients and probably the lowest cocoa content across the globe so cocoa prices won’t do much to them because there is negligible amount of cocoa when compared to countries like the UK where cocoa contents are much much higher.
Please come to conclusions based on the data.
https://indianexpress.com/article/india/indias-black-chocolate-market-biggest-brand-9092362/
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