Hi Mohit,
- Lotus does not sell Cocoa. Cocoa is processed to make something called “crumb”. Crumb is mixed with other ingredients to make chocolate.
- Amul chocolate is highly compound in nature and that is why they can sell it at throw away prices. Pls do try Amul Dark vs Bournville vs Galaxy Fusions Dark – you will be able to tell the difference. Only Mondelez & Mars sell pure chocolate which is not discreetly called out anywhere because that’s not how they want to market it, instead, they choose to talk about the superiority of experience that the product delivers. Cadbury Silk & Galaxy chocolates are pure chocolates.
- Amul is not growing faster than dairy milk. Infact Amul is losing share.
- This is the biggest myth that quality of ingredients are inferior in India – no they are not , like I said cocoa/crumb is sourced from a central location so that can’t be different. What is different is the quantum of chocolate + cocoa liquor + cocoa solids depending on price points. Rs 10 will have different recipe vs Rs 50 so that margin profile can be maintained and companies can unlock penetration at compelling price points . What is different (may not be necessarily inferior) is ofcourse the other ingredients like sugar, veg fat etc which are sourced locally. Mondelez may be procuring sugar from dhampur in India and British sugar in UK so subtle difference in taste can be attributed to this.
Hope this clarifies.
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