Hi Mohit,
No assumptions. I work in the chocolate industry. You can check my LinkedIn profile. Mondelez has 90% share in the industry so they can afford to increase price and reduce grammage because consumer loyalty is very high for their iconic brands. Amul maybe gaining share in dark chocolate but they are losing share at an overall level ( dark + milk). Also dark is a very small segment (500crs of the total 20000cr chocolates category). Thankyou for your builds and it was nice exchanging notes.
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