i have few hypothesis for your queries, which may or may not be true.
This is the problem for any type of directory service-based business or educational content based revenue type (selling courses),
so I think one they won’t be giving any download option or based on extra charges they may allow, making difficult to copy or scrape the data (Ex: LinkedIn) like legal clause to go against scraping and such I guess or you can completely block the scraping bots
Second is value addition although not at drastic level but keeping the customer through maintaining it s digital history of their notes and things like that, all are subtle , or creating the reports for the banks integrating with either products (I m just speculating how they may retain the customer)
this may be liked to your other point, I agree with you that it may be closely related to the real estate market,
so may be to reduce the dependency on this real estate cycle they may venture into other countries (again speculating)
all of this can be clarified on con call or AGM meeting
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