Is the impact on Ola also considering their servicing issues and quality complaints?
Suppose buyers see persistent news about such complaints across media and from friends/other owners of Ola Electric. In that case, it will warrant a rethink on the decision, especially when there is no major differentiating factor among all the top 5 E-scooter manufacturers.
Can they even hold on to 25%, considering how Chetak and TVS are growing? Also, Ather may have figured out marketing, which was their weak point. Also, Ather was earlier focussed on south/west and is now heading nationally. IPO will provide funds and also a certain amount of publicity/media.
Also main heavy weight is launching next year. Honda will have high levels of technology/super distribution and ofcourse branding prowess. Can Ola even hold on to 20% considering these factors???
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