Tanla Platforms ~ Leading player in the fast-growing CPaaS market

Digispice is the company which own them and this is what they mentioned in May’23 earning Call in the CPAAS space , Which highlight the competitiveness and Customer sticky ness.

The things we realized during COVID specially, is that a lot of
companies, the stickiness of large enterprise customers to their CPaaS platforms continued.
So, we saw very little churn happening and every time someone went in with pricing as an
option, the existing vendors match the pricing to cool down to the customer. We also saw
global players in CPaaS enter the space and acquire some of the domestic companies. So, we
saw a lot of M&A activity as well. Net net, we realized that the CPaaS space was a lot more
competitive than we thought it was.