I believe it may be difficult to get the decent returns in this counter, if you see the returns in last 7 years in this counter they are below the FD returns (same as sales growth). However the competition has increased in the space with the start-ups coming and aggressively expanding their presence. Total market for mattress in India is $2.5 billion and Sheela’s market cap currently is $~1.3 billion. I see a good brand , which may be grappled with high competition in a niche market. I made a Youtube video on the same and tried explaining the same in it, its pinged in my X profile.
X- @amitsinghpal
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