I guess I will be able to answer your question. Let’s say that gold prices have increased, now from a consumer perspective what options do they have if they wanted to purchase new jewelry? Either they can wait to have some correction in the gold prices or they can use their own old gold jewelry + some money from their pocket to buy new jewelry. This second option comes under GEP (Gold Exchange Program).
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Now, how it predicts the shift from unorganized to organized market?
As, mentioned the old gold that company is receiving, out of that gold 65% is the gold that is crafted by other regional unorganized jewelers. Depicting a shift from unorganized to organized sector. -
Why that gold can’t be from other competitors like Titan or Kalyan?
Simple!!! because they have hallmark which is easily traceable.
I hope you would be able to understand.
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