The real threat to Blinkit and others is from players who don’t have to bear the overhead costs of setting up and running dark stores. JioMart is able to use Reliance’s vast network of offline stores and has started delivering in under 1 hour, which is already quick enough for groceries and other essentials. Other than food, nobody realistically needs anything worthwhile delivered in 10 minutes as opposed to 30 minutes or 1 hour. I mean, people would spend more than 10 minutes for just adding those many items to cart.
Makes you wonder “Is the market big enough for 7-8 players to co-exist?” I would think not. Also the fact that Flipkart and Amazon, who probably know the ins and outs of the Indian market after all these years, don’t see quick-commerce as lucrative enough to go big in is actually a red flag for the whole quick-commerce bull narrative.
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