If we look at Annual evok revenue vs Payee PSP nos. trend for FY23 vs FY24. It seems evok revenues grew 4x while Payee PSP nos. grew 2.5x. This leverage in evok revenue growth can be attributed to 2 factors.
- GTV grew faster than transaction nos. (customer spent more per transaction). One can make an assumption that change won’t reverse if no. of transactions reduce.
- NPST did charge more to customer per order value which is what evok revenue divided by GTV (from the limited data we have) seems to suggest, as this grew from .27% to .47%. We can make an assumption, this too shall not reduce if no. of transactions reduce.
But, from this point onwards, how do we assume the quantum of fall in evok revenue will not mirror the fall in Payee PSP nos. ? Unless we want to assume that the rise in 1 & 2 will continue and offset any fall in no. of transactions.
I fear, am not crystal clear that I am coming to same conclusion as you. Because these are big assumption?
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