Let me start with a disclosure: I am invested in OLA, and my views are biased, so take them with a pinch of salt. This is for educational purposes.
For investors, it’s important to see through the noise. There is a lot of noise in the market—so heavy that it seems OLA will be out of business soon. However, on the other hand, most brokerage reports are very positive.
There is a scarcity of data, and it’s difficult for investors to find reliable data. Hence, it’s important to view opinions/data holistically and read between the lines.
A YouTuber did a small but reliable survey. His 257 subscribers who owned OLA responded. It is reliable because he asked his subscribers to post pictures of their OLA vehicles along with their responses.
The enclosed screen is taken from the video.
Ola EV: India's Biggest Automotive Chaos Explained!
According to it, 63% of complaints are tech-related. The YouTuber rightly pointed this out as well. And if you add suspension complaints (25%) and reverse mode (12%), other complaints are literally 1 or 2. Reverse mode also seems to be tech-related glitches, so you could say 75% of complaints are software-related, and the remaining 25% are suspension-related. If you look at it this way, it seems easily manageable.
The book, Innovator’s Dilemma, is a must-read. According to it, tech revolutions often start with inferior products and eventually improve in quality, replacing incumbents who ignore the tech revolution, thinking it won’t match their quality.
Disc: As indicated above.
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