Interesting point. I think for liquor direct advertising is not allowed in country…not sure about what are rules on wine.
So for liquor companies, advertising and promotions ought to be either more innovative or much bigger budget avenues like sponsorships etc.
What is more interesting that never seen anything by wine companies yet, not even any international biggies.
If the TAM is so huge, which no doubt it is, why are big pockets international biggies not interested in the advertising & promotion to educate consumers?
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