I had interacted with Emerald to roll-out EWA in our startup. The following were my observations:
- They don’t have any senior guy leading the sales of EWA – promoter’s son is taking care of that. He is still studying his MBA or any other PG course, i don’t remember exactly.
- The product is okay – lot of other NBFCs are also adding this product in their arsenal. It can be another product for a NBFC but making it your sole revenue generator is a stretch.
- Adoption is challenging for those companies with relatively higher field related work. Companies prefer to have salary as a medium to recover on-field losses or cover absconding cases, etc.,
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