Hyundai came in India in 1998. It is not about dislodging anyone. In the end it is about margins. Hyundai India has the highest operating margin among all car manufacturers. Creta SUV still sells like hot cakes. Venue sales are also good. Plus, Marurti and Hyundai are the only two manufacturers whose hatchbacks still sell a lot. Tata and others are nowhere close to them. The IPO may be overpriced but can be a good addition if price comes down. Capturing 15 percent market share in the Indian market is a big achievement. Honda also started operations in early 2000s. Today it is fifth in the list. They understand the Indian market pretty well. They know what sells in India and what does not. That is their MOAT.
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