Electronics Mart India Limited- EMIL

My views on the stock Electronics Mart India (Bajaj Electronics):

1. Electronics Mart India (EMI), a Hyderabad based company. Started in 1980 by Pavan Kumar Bajaj who has no connection with the Bajaj Group’s Rahul Bajaj family.

2. The owner of Bajaj Electronics stores in Telangana and Andhra Pradesh and Electronics Mart stores in Delhi/ NCR region.

3. The largest Electronics retailer in South India and the 4th largest in India, following Reliance Digital, Croma and Vijay Sales.

4. The company launched IPO in 2022 at a price of 60 and now trading at 215. The stock has been in consolidation phase from the last 1 year with a range between 180-240.

5. Market leader in AP & Telangana, and expanding into other areas post IPO.

6. Has a consistent track record of growth, profits and is aiming to add around 25+ stores each year going forward venturing into other states and tier 2 & 3 cities.

7. Their strategy is to enter a market, penetrate deeply and become a market leader which is a strong moat over its competitors. (Similar to DMart’s cluster based expansion approach)

8. My preferred store to shop for any large electronic appliances, bought 2 TVs and 3 ACs and impressed with their customer loyalty.

9. They will match the price to the best price available from the Online stores Amazon/ Flipkart.

10. Have seen 2 new stores opened in my area recently.

11. There doesn’t seem to be any red flags as far as I know.

12. Currently available at fair valuations and is in a consolidation phase since last 1 year.

13. This could be a potential consistent compounding stock for the long term investors.

Disclosure: accumulating in small quantities with a long term view.