Eicher Motors
Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), announced the commencement of operations of its Manufacturing Unit (Category 2) and flagship showroom in Bangladesh. Set up in collaboration with IFAD Motors, this announcement is a significant boost to the company’s business in the SAARC region, and further reiterates Royal Enfield’s commitment to Bangladesh. Located in Chauddagram, Cumilla District, the new manufacturing facility is
Royal Enfield’s sixth assembly unit outside India – after Nepal, Brazil, Thailand, Colombia, and Argentina – in addition to its state-of-the-art manufacturing and ancillary facilities located in Tamil Nadu, India.
Bangladesh’s auto industry is the one of the largest in South Asia and is an important market for the brand especially since the recent rules and regulations allowed the sales for motorcycles up to 350cc engine capacity. The motorcycling culture has also been growing in the SAARC region and it demonstrates a very high potential for growth in the middle-weight segment. Royal Enfield aims to establish a solid presence in Bangladesh with this market debut.
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