They are slow and steady and think long term. At times that does feel slow and lack lustre.
They do have a ticking clock with all the luxury brands added. The deal has a time and a cost deadline built into it (Sabyasachi, Masaba).
While RIL is doing JVs with brands abroad, ABFRL is wooing designers locally. I think the strategy is great and they can move to Tier 1 and smaller towns also eventually – selling them an expenive wedding lehnga.
The demerger would be good, let the growing brands grow and let the cash making business be independant. The question here is when you get shares for both, it will unlock value for one. Which one will you keep and for how long?
D-I (Disclosure – Invested)
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